New Products Commercialization Planning
Are you prepared to answer the inevitable "What do your customers think about that?" question? Do you have questions about the competition your product will face on the market? Are you unsure about the potential value of a new product or pipeline portfolio? Do you understand the needs and concerns of prospective patients, prescribers, and payers regarding your product? Rho’s products commercialization services can help you address these kinds of questions.
Voice of the Customer
Gathering early input on value propositions and target product profiles from potential customers can help guide your development decisions. Building a better understanding of your customers’ efficacy expectations, views about side effects, dosing strategies, and delivery mechanisms, etc. are important inputs for an informed and customer centric development strategy.
We can help you describe the potential competitive and market environments your product may be facing at launch. Strategic information like this can help with market sizing estimations or identifying potential white space where a new product may be able to improve its competitive positioning.
We can help you fully assess the value of your new product with fit-to-purpose forecasting that supports current stage of development, "what if" scenario planning, and/or critical decisions facing your team.