Effective on: April 29, 2022
Last updated on: April 29, 2022
Introduction and Scope
Cookies and Other Tracking Technologies
Cookies. A cookie is a small text file stored on your device (computer, phone, tablet, etc.) that contains information about your browser and online activity. This information often consists of a string of numbers and letters that uniquely identifies your device.
We may also use:
Local Storage. Local storage enables our Website to store information locally on your device. Local storage may be used to improve your experience with our Website, for example, by enabling features, remembering your preferences and speeding up our Website functionality.
GIFs (a.k.a. “web beacons”). Our Website may also employ a software technology called clear GIFs that helps us better manage content on our Website by providing insight into which content is most effective. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies, that are used to track the online movements of Website users.
Local shared objects (a.k.a. “flash cookies”). Flash cookies are pieces of data that websites which use Adobe Flash may store on your device.
Pixels. A tracking pixel is a 1×1 pixel graphic used for the purpose of tracking user behavior, web traffic, and site conversions. A tracking pixel allows us to collect data relating to the use of our Website. Tracking pixels are used to trigger advertisements on any participating websites based on the activity tracked from your browser or device and can also be used for third-party web analytics.
Other similar tracking technologies. We may also use other tracking technologies, such as mobile advertising IDs and tags for similar purposes as described in this Notice.
As noted above, we refer to all of these technologies collectively as “Tracking Technologies” in this Notice.
“Do Not Track” is an optional browser setting that you can use to express your preferences regarding tracking by advertisers and other third parties. Please note, however, that our Website does not have the capability to respond to “Do Not Track” signals received from web browsers at this time.
You can alter the configuration of your browser to reject certain types of Tracking Technologies, including cookies. Please note, however, that if you reject certain cookies, you may not be able to access and use all of the features on our Website. For more information about how to manage cookies, please visit https://www.aboutcookies.org/.
You may also control your online behavioral advertising preferences and opt out from having your data processed by certain marketing companies by visiting http://www.youronlinechoices.com/ and http://optout.aboutads.info/. Please note, however, that managing these preferences will not turn off internet advertisements in general. You will still receive the same number of advertisements, but those advertisements will be less reflective of your interests, as indicated by your web browsing habits. In addition, please note that the opt-out preferences that you set using these tools may be nullified if you delete your cookies after setting them.
Types of Cookies
We use session cookies and persistent cookies on our Website. The session cookies are deleted or removed when you close your browser. The persistent cookies may remain on your device after you close your browser, but they have an expiration date.
Some of the cookies placed on your device through our Website are first-party cookies, meaning they are placed directly by us. Others are third-party cookies, meaning they are placed on your device through our Website by third parties, such as Google and HubSpot. In other words, when you visit our Website, certain third parties may place cookies on your device to collect information about your online activities over time and across different Internet websites or online services.
In the cookie tables below, we provide you with links to the applicable privacy notices for the providers who place third-party cookies on your device through our Website, where possible. Please refer to the privacy notices of those third parties to learn more about the ways in which they collect and process personal data about you.
How We Use Tracking Technologies on our Website
Strictly Necessary Tracking Technologies
The following Tracking Technologies are necessary for our Website to function, and we cannot turn them off in our systems. You may still be able to set your browser to block or alert you about some of these Tracking Technologies, but if you do block these Tracking Technologies, some parts of our Website will not work.
Provider & Provider Privacy Notice Link
This cookie is used to see if the browser is set to block or allow cookies.
This cookie is generated as part of the sign-in process and used to defend against Cross Site Request Forgery (CSRF)
These cookies are generated to allow the cookie consent mechanism to function and to keep track of which cookies to allow and not to allow.
HubSpot Opt In
This cookie can be set to prevent the tracking code from sending any information to HubSpot.
Visit this page to learn more about Hubspot cookies.
This cookie is set by HubSpot and is used for bot protection to distinguish between humans and bots.
Performance Tracking Technologies
The following Tracking Technologies allow us, among other things, to count Website visits and traffic sources so that we can measure and improve the performance of our Website. They help us to know which pages are the most – and least – popular, and see how visitors move around the Website. If you do not allow these Tracking Technologies, we will not know when you have visited our Website, and we will not be able to monitor our Website’s performance.
This is a conversion tracking cookie used in connection with Google Analytics.
Visit this page to learn more about Google Analytics cookies.
We use these cookies in connection with Google Analytics, a service that provides performance statistics about our Website. These particular cookies are used to identify visitors.
Visit this page to learn more about iCIMS cookies.
We use these cookies in connection with iCIMS for Rho’s job opportunities portal located here.
The main cookie for tracking visitors.
This cookie keeps track of a visitor’s identity. It is passed to HubSpot on form submission and used when deduplicating contacts.
This cookie keeps track of sessions.
Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser.
Functional Tracking Technologies
The following Tracking Technologies enable the Website to provide enhanced functionality and personalization. They may be used by us or by third-party providers whose services we have added to our pages. If you do not allow these Tracking Technologies, then some or all of these services may not function properly.
This cookie is used to contain your language settings.
This cookie is used to check if the browser supports cookies.
Targeting Tracking Technologies
The following Tracking Technologies may be used on our Website by our advertising partners (or set directly by our advertising partners) to collect data about your online activity. They record your visits to our Website, the pages you have visited, and the links you have followed. They are used by our advertising partners to build a profile of your interests and show you relevant advertisements on our Website as well as other sites. For example, they’re used to detect when you click on an ad and show you ads based on your social media interests and browsing history.
We and third parties use social media cookies to show you ads and content based on your social media profiles and activity on our Website. They’re used to connect your activity on our Website to your social media profiles so the ads and content you see on our Website and on social media will better reflect your interests.
If you do not allow these Tracking Technologies, you will experience fewer targeted advertisements, and you will impair our ability to provide you with tailored services and offerings.
Visit this page to learn more about Microsoft Bing Ads cookies.
These cookies let us know when you reach our website through a Microsoft Bing advertising campaign and whether you are a previous visitor.
Visit this page to learn more about Facebook cookies.
This cookie works in conjunction with our use of Facebook pixel tracking, and it allows us to distinguish between and keep track of our visitors.
We use this cookie in connection with Google Analytics, a service that provides performance statistics about our Website. This particular cookie is used to store and track conversions.
Visit this page to learn more about Salesloft cookies.
We use these cookies in connection with Salesloft for use in live website tracking to help identify and qualify leads.
This cookie is used by ZoomInfo to identify visitors to the Website.
Google (third-party cookie)
Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
DoubleClick (third-party cookie)
The test_cookie is set by doubleclick.net and is used to determine if the user’s browser supports cookies.
Facebook (third-party cookie)
Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
Google (third-party cookie)
Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
Microsoft places this cookie through our Website to store and track visits across websites
Changes to this Notice
If we make any material change to this Notice, we will post the revised Notice to our Website and update the “Effective Date” above to reflect the date on which the new Notice became effective.
If you have any questions about this Notice, please send an e-mail to email@example.com, or contact us by postal mail at:
Attn: Rho Privacy Team
2635 East NC Hwy 54
Durham, NC 27713
Please allow up to four (4) weeks for us to reply.