Cookie Notice
Effective on: April 29, 2022
Last updated on: June 8, 2026
Introduction and Scope
This Cookie Notice (the “Notice”) is designed to assist you in understanding how and why Rho, Inc. (“Rho,” “we,” “us,” or “our”) uses cookies and other similar technologies (“Tracking Technologies”) on our website located at https://www.rhoworld.com/ and on any other webpage linking to this Notice (collectively, the “Website”) to collect and develop data.
To the extent that any information collected by the Tracking Technologies, either on its own or in combination with other information, constitutes Personal Data as the term is defined in our Privacy Notice, both our Privacy Notice and this Notice shall apply to the processing and transfer of such Personal Data.
Cookies and Other Tracking Technologies
Cookies. A cookie is a small text file stored on your device (computer, phone, tablet, etc.) that contains information about your browser and online activity. This information often consists of a string of numbers and letters that uniquely identifies your device.
We may also use:
- Local Storage. Local storage enables our Website to store information locally on your device. Local storage may be used to improve your experience with our Website, for example, by enabling features, remembering your preferences and speeding up our Website functionality.
- GIFs (a.k.a. “web beacons”). Our Website may also employ a software technology called “clear GIFs” that helps us better manage content on our Website by providing insight into which content is most effective. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies, that are used to track the online movements of Website users.
- Local shared objects (a.k.a. “flash cookies”). Flash cookies are pieces of data that websites which use Adobe Flash may store on your device.
- Pixels. A tracking pixel is a 1×1 pixel graphic used for the purpose of tracking user behavior, web traffic, and site conversions. A tracking pixel allows us to collect data relating to the use of our Website. Tracking pixels are used to trigger advertisements on any participating websites based on the activity tracked from your browser or device and can also be used for third-party web analytics.
- Other similar tracking technologies. We may also use other tracking technologies, such as mobile advertising IDs and tags, for similar purposes as described in this Notice.
As noted above, we refer to all of these technologies collectively as “Tracking Technologies” in this Notice.
Online Tracking
“Do Not Track” is an optional browser setting that you can use to express your preferences regarding tracking by advertisers and other third parties. Please note, however, that our Website does not have the capability to respond to “Do Not Track” signals received from web browsers at this time.
Opting Out
You can alter the configuration of your browser to reject certain types of Tracking Technologies, including cookies. Please note, however, that if you reject certain cookies, you may not be able to access and use all of the features on our Website. For more information about how to manage cookies, please visit https://www.aboutcookies.org/.
You may also control your online behavioral advertising preferences and opt out from having your data processed by certain marketing companies by visiting http://www.youronlinechoices.com/ and http://optout.aboutads.info/. Please note, however, that managing these preferences will not turn off internet advertisements in general. You will still receive the same number of advertisements, but those advertisements will be less reflective of your interests, as indicated by your web browsing habits. In addition, please note that the opt-out preferences that you set using these tools may be nullified if you delete your cookies after setting them.
Types of Cookies
We use session cookies and persistent cookies on our Website. The session cookies are deleted or removed when you close your browser. The persistent cookies may remain on your device after you close your browser, but they have an expiration date.
Some of the cookies placed on your device through our Website are first-party cookies, meaning they are placed directly by us. Others are third-party cookies, meaning they are placed on your device through our Website by third parties, such as Google and HubSpot. In other words, when you visit our Website, certain third parties may place cookies on your device to collect information about your online activities over time and across different Internet websites or online services.
How We Use Tracking Technologies on our Website
We use Tracking Technologies to allow the Website to operate, to increase its functionality and efficiency, to analyze how you use it so that we can improve it, to tailor the content and information that we display to you, to provide you with targeted advertisements, and to fulfill other legitimate purposes as described below.
We use five main categories of Tracking Technologies:
- Necessary Tracking Technologies. Necessary Tracking Technologies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These Tracking Technologies do not store any personally identifiable data. They are necessary for our Website to function, and we cannot turn them off in our systems. You may still be able to set your browser to block or alert you about some necessary Tracking Technologies, but if you do block them, some parts of our Website will not work.
- Functional Tracking Technologies. Functional Tracking Technologies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
- Analytical Tracking Technologies. Analytical Tracking Technologies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
- Performance Tracking Technologies. Performance Tracking Technologies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
- Advertisement Tracking Technologies. Advertisement Tracking Technologies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns. Some advertisement Tracking Technologies are used to connect your activity on our Website to your social media profiles so the ads and content you see on our Website and on social media will better reflect your interests.
If you do not allow these Tracking Technologies, you will experience fewer targeted advertisements, and you will impair our ability to provide you with tailored services and offerings.
For the full list of Tracking Technologies we use, please see our Cookie List.
Changes to this Notice
If we make any material change to this Notice, we will post the revised Notice to our Website and update the “Last updated on” date above to reflect the date on which the new Notice became effective.
Contact Us
If you have any questions about this Notice, please contact our Data Protection Officer by email at data_privacy@rhoworld.com, call us at 919-595-1510, or write to us by postal mail at:
Rho, Inc.
Attn: Data Protection Officer
2635 East NC Hwy 54
Durham, NC 27713
USA
Please allow up to thirty (30) days for us to reply.